Memory Recall Retrieval of information encoded in long-term memory is traditionally divided into two categories: • recall, • recognition Recall of memories, voluntary or not, involves active mechanisms that make use of encoding indexes. In this process, information is temporarily copied from long-term memory into working memory, so that it can be used there. The…

Memory Encoding and Storage The purpose of encoding is to assign a meaning to the information to be memorized. You might encode the word ‘lemon’ as a round, yellow, fruit. If you could not recall the word “lemon” spontaneously, then invoking one of the three encoded indexes should help you to retrieve it. The effectiveness…

SHORT-TERM, LONG-TERM, WORKING MEMORY Any item will eventually be transferred from short-term memory to long-term memory. This process is facilitated by repeating the information several times, although this is less effective than memory by association. The concept of working memory developed out of the fact that there is no strict line of demarcation between memories…

Memory Effectiveness Psychologists have identified a number of factors that can influence how effectively memory of an event functions: Degree of vigilance, alertness, attentiveness, and concentration. More attentiveness can engrave more information into memory. Repeated reading leads also to better integration of information. Interest, strength of motivation, and necessity. It is easier to learn when…

Memory & Learning Learning forces the brain to continuously modify its own structure to better reflect the experiences that we have had. Thus, it is a relatively permanent change in behavior that marks an increase in knowledge, understanding, or skills, thanks to recorded memories. A memory is the fruit of this process. It leaves concrete…

Simple Message ? Key is to develop a simple message that gets Attention because it encapsulates many important ideas. Information-designs have to be clear and attention getting, such as geo-forms, and color. The best are concise, relevant messages from a trusted source that evokes emotions. It should be a graphic representation of relationships between different…

Tactics for achieving Attention Retention with www-information: Relevance: Appropriate scope Frequent updating Steady stream of benefits More of what visitors love Content that fulfills a need Engagement: Narrative Interactivity Competition Entertainment Production values Community: Flattery Co-creation Recognition Customization Personalization Sense of belonging Convenience: Quick downloads Intuitive navigation Minimal distractions Bite-sized chunks of information read more…

Aspects of Attention regarding you and your products and/or services Is it easier for people to attend to the abnormal in a familiar field than to recognize the normal in an unfamiliar setting? The unexpected seems to receive more Attention particles. Research finds that people pay more Attention to something if they understand it in…

Information Filtering ? The abundance of Information coming to your senses also needs to be filtered for Relevancy and Confidentiality. Electronic (software) relevance filters are based on one’s preferences and specific "Need to know” information. Understanding the basic ways of attending offers us a new way of understanding our body’s systems, rather than manipulating its…

Attention Allocation Efficiencies II In competitive markets Attention Efficiencies are powerful differentiators. Do you think about the relationship with your customers in traditional terms only? Systems have been created that allow clients to exchange information in return for future Attention particles. Is this the new currency? Perhaps the first step in determining your own AAE…