Attention Retention
Tactics for achieving Attention Retention
with www-information:
Relevance:
- Appropriate scope
- Frequent updating
- Steady stream of benefits
- More of what visitors love
- Content that fulfills a need
Engagement:
- Narrative
- Interactivity
- Competition
- Entertainment
- Production values
Community:
- Flattery
- Co-creation
- Recognition
- Customization
- Personalization
- Sense of belonging
Convenience:
- Quick downloads
- Intuitive navigation
- Minimal distractions
- Bite-sized chunks of information