Attention Economics
The Economics of Attention
Are you aware of the term ‘Attention Economy’? One of our online course subjects is your attention in relation to the current information economy, corporate management, and the products or services that you offer.
Economics is about the allocation of scarce resources. In his book, ‘The Economics of Attention’, Prof Richard Lanham names human attention as the scarce resource, needed to make sense of our daily information tsunami.
Our attention is now so valuable, that elaborate attention structures are erected to attract the most pairs of eyeballs. In the ‘stuff economy’, you dug thro style to get substance. In the ‘attention economy’ of ‘fluff’, substance is the style.
It is the ‘information designers’ – artists that make & mix media, like words, images, and sounds – that create the ideal environment to attract the most eyes and ears.
Audio books have given print a voice. A journal is now an archive for information. Breaking news comes from Blogs. Online courses need multimedia methods to attract students.
