SHORT-TERM, LONG-TERM, WORKING MEMORY Any item will eventually be transferred from short-term memory to long-term memory. This process is facilitated by repeating the information several times, although this is less effective than memory by association. The concept of working memory developed out of the fact that there is no strict line of demarcation between memories…
Memory Effectiveness Psychologists have identified a number of factors that can influence how effectively memory of an event functions: Degree of vigilance, alertness, attentiveness, and concentration. More attentiveness can engrave more information into memory. Repeated reading leads also to better integration of information. Interest, strength of motivation, and necessity. It is easier to learn when…
Memory & Learning Learning forces the brain to continuously modify its own structure to better reflect the experiences that we have had. Thus, it is a relatively permanent change in behavior that marks an increase in knowledge, understanding, or skills, thanks to recorded memories. A memory is the fruit of this process. It leaves concrete…
Simple Message ? Key is to develop a simple message that gets Attention because it encapsulates many important ideas. Information-designs have to be clear and attention getting, such as geo-forms, and color. The best are concise, relevant messages from a trusted source that evokes emotions. It should be a graphic representation of relationships between different…
Tactics for achieving Attention Retention with www-information: Relevance: Appropriate scope Frequent updating Steady stream of benefits More of what visitors love Content that fulfills a need Engagement: Narrative Interactivity Competition Entertainment Production values Community: Flattery Co-creation Recognition Customization Personalization Sense of belonging Convenience: Quick downloads Intuitive navigation Minimal distractions Bite-sized chunks of information read more…
Aspects of Attention regarding you and your products and/or services Is it easier for people to attend to the abnormal in a familiar field than to recognize the normal in an unfamiliar setting? The unexpected seems to receive more Attention particles. Research finds that people pay more Attention to something if they understand it in…
Information Filtering ? The abundance of Information coming to your senses also needs to be filtered for Relevancy and Confidentiality. Electronic (software) relevance filters are based on one’s preferences and specific "Need to know” information. Understanding the basic ways of attending offers us a new way of understanding our body’s systems, rather than manipulating its…
Attention Allocation Efficiencies II In competitive markets Attention Efficiencies are powerful differentiators. Do you think about the relationship with your customers in traditional terms only? Systems have been created that allow clients to exchange information in return for future Attention particles. Is this the new currency? Perhaps the first step in determining your own AAE…
Is Attention a tool of the Mind? Check if Attention Allocation occurs at the proper choice points. Choice points occur when someone terminates a particular task and must determine which task to do next. Most people don’t think about Attention, but value it and desire simple means to deliver more effective output from their Attention…
Attention Efficiencies Attention Allocation Efficiency (AAE) is the degree to which people allocate their quantum Attention energy beam to the “right” places at the “right” time. Attention Efficiency Ratio (AER) is the ratio between useful, valuable, or effective output to the total Attention energy input into any system or systems. Questions are: can I delegate…
Aspects of Attention with regard to the Matters at Hand II Managers who care about their scarcest plus potentially richest resources might consider the use of: education. ways to assess, Attention-getting techniques, controls to limit volume of information, protection against useless information. More information requires more delegation. The ability to prioritize information, to focus and…
Aspects of Attention with regard to the Matters at Hand I An information fatique syndrome occurs when there is: irritability and anger, pain in the stomach and muscles, an inability to make decisions or cope in other ways, frequent feelings of helplessness and lethargy, loss of energy and enthusiasm for leisure activities, an inability to…